To help raise awareness of the true horror of the slaughter, the Campaign to Ban Trophy Hunting planned to expose the most prolific killers in the UK.
Our challenge was to create a campaign that would drive public opinion against the hunters and help persuade MPs to vote for the bill to ban importing hunting trophies into the UK.
We chose to name and shame these barbaric killers for what they are, expose the sickening scale of the mindless killing and use their own words to reveal the disgusting bloodlust that drives their compulsion to kill so many endangered animals.
The campaign included film, out of home and social.
At the first vote MPs voted overwhelmingly to ban trophy hunting.