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what we've been up to recently

coalition : a group formed to work together in partnership to achieve
a common goal.

"Highly creative campaigns are 12 x more effective
than less creative campaigns” IPA.

For businesses trying to grow or NGOs trying to drive change,
creativity is the secret weapon.

Which is why we believe Every Brand Deserves World Class Creativity.

So we strip away the stuff that doesn’t help and partner with a coalition of talent
as and when it's needed so you can have a bigger impact and achieve more.

Pete and Guy


Pete is a hybrid of business and strategic leadership.Working in the UK, US and NZ he has led global and regional agency teams for some of the world’s most famous brands including Nissan, Nike, Adidas,Playstation, State Street (Fearless Girl), Mars Petcare and Twitter. Along the way he has consistently delivered highly effective and awarded work and established a track record for developing famous ideas that drive growth.

Guy has a fantastic record of creative leadership in London at VCCP, Leo Burnett, AMV, Wieden & Kennedy and Simons Palmer as well as leading his own agency Malcolm Moore. He is probably most famous for Nike‘Parklife’ when he first worked with Pete and his highly successful work for McDonalds. The ’Just Passing By’ campaign and the signage outdoor campaign were awarded the first ever Creative Effectiveness Black Lion and the Cannes Grand Prix respectively.

8 Cannes Grand Prix
23 Cannes Golds
Creative Effectiveness Black Lion
Emmy Nomination
Grand Effie
Multiple Silver D&AD Pencils &
1 D&AD Black Pencil

“The best predictor of future behaviour is past behaviour” Mark Twain

our clients

Client Logos

some other work we are proud of

every brand deserves
world class creativity


Pete Bracegirdle : +44 7885 472607

Guy Moore : +44 7775 644686
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