Access Training launched an out of home campaign across the UK to highlight what is happening in the UK that makes a career in the trades a great idea.
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Designed to change and raise the perceptions of a career in the trades to how it deserves to be seen: a highly skilled profession that is a crucial part of British life.

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There is a lot of uncertainty in the UK at the moment. The campaign aims to tackle some of the challenges many of us face: The unrewarding drudgery of working in the corporate world; Bouncing back from a career setback; Making yourself AI proof in an insecure world; Doing something that will always be well paid and in demand. We wanted to highlight how a career in the trades can help people make a positive change.

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How a career in the trades can literally be life changing.

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This life changing thought was taken through into social with real case studies of students that had benefitted from training for a career in the trades.