84% of Americans live in an area that has experienced a natural disaster in the last 3 years and
the threat from wildfires, hurricanes, tornadoes and floods is only going to get worse.

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Perci was created by Vivek Kaliramen to help millions of Americans plan for a disaster.

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When a natural disaster strikes, amidst the chaos and fear, you only have a couple of minutes to evacuate your home. It is easy to forget the things that matter. The crucial things you will need to help your family get back to normal. The priceless things that can’t be replaced. 

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We wanted to capture the consequences of that moment.

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The launch campaign includes executions for fire, flood and earthquake / tornado. It will appear initially in out of home, press and digital in Los Angeles and Tampa, before rolling out nationally.

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